Whether social media, flyers or press releases - public relations shapes our image of the world. What language and images do we use and what do we want to achieve with them? What hidden power relationships do we unconsciously communicate? To what extent do well-intentioned campaigns contribute to the reproduction of racist structures?

In this interactive workshop, we will look at how language and images can unconsciously convey prejudices and outdated viewpoints. Together, we will reflect on the patterns behind this and develop ideas on how to create critical and effective public relations work.

Using practical examples and joint reflections, we develop concrete approaches to public relations work that stands for diversity, multifacetedness and real change. Bring your own flyers, posts or texts. We will analyze your materials together.

This workshop is aimed at partnership groups and associations/organizations supported by Bwirkt!

Change begins with the way we tell the world!