An extensive range of second-hand fashion was waiting to be discovered by the predominantly young audience. Music, a live act with Ottencrew and a panel discussion on the topic “Sustainable fashion and shopping centers – do they go together?” provided variety and information.

“The Future Fashion Store x SECONTIQUE is a very special meeting place where many different partners come together,” says Philipp Keil, Managing Director of the Baden-Württemberg Development Cooperation Foundation (SEZ). “We make sustainability and global responsibility directly tangible in the store, so we are breaking new ground.”

On the opening day there were also everyday Corona masks that were sewn by refugee women especially for the Future Fashion Store. By purchasing a solidarity shirt, visitors to the Future Fashion Store were also able to support a textile project in Bangladesh. In addition to second hand fashion, the Future Fashion Store also presents first hand fashion umoja, the textile and lifestyle brand of the Bundesliga club TSG Hoffenheim. umoja is a purely African label. The cotton for the textiles is sustainably produced in Africa, and the collection is made 100 percent in Uganda.

The Future Fashion Store Action Hope. The joint project combines economic efficiency and sustainability. It is also an educational center for globally responsible behavior and a store for high-quality used clothing.

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