With the project we would like to motivate a broad public to get involved in social-ecological transformation. A particular focus is on encouraging concrete action and keeping the knowledge-action gap small. In order to achieve both goals, to address as many people as possible and to encourage them to take as concrete action as possible, we combine findings from environmental psychology with elements of storytelling and transformative education. We offer different formats for different target groups: workshops for educators, for multipliers, for school classes, public events, campaigns and a specialist lecture supplemented by an informative and activating flyer. Over the course of the project we reach over 7.000 people.