"Do you also have a pile of clothes lying around that need mending and aren't sure what to do with them? Definitely not in the trash, because too many items of clothing—wait for it: one in four of our items!—often end up in the trash unworn. And yet, we could still make quite an impression with them."

The campaign offers important fashion facts, practical know-how, and introduces people and initiatives involved in this type of sustainable fashion. The goal is to give consumers the knowledge they need to make more conscious choices.

Repair & Care doesn’t just happen on social media. Future fashion As part of the campaign, we will be visiting at least ten locations in Baden-Württemberg with workshops, lectures, and hands-on opportunities. There, we will impart theoretical and practical knowledge and generate content for the campaign. Our experts were present at the Fair Handeln trade fair on Future Fashion Friday, at the About Y youth conference during the About Pop music festival at Jugendhaus Mitte in Stuttgart, and will also be imparting knowledge at FashionLab Ulm, the Repair Café Stuttgart, and other locations.

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