Opening Future Fashion Store x SECONTIQUE on July 4, 2020

The Future Fashion Store x SECONTIQUE opens on July 4th at the Gerber in Stuttgart. In addition to trendy second-hand fashion, future fashion fans can expect music including a live act with Ottencrew as well as a discussion on the topic “Sustainable fashion and shopping centers - do they go together?” The store is offering an opening discount of 20 percent all day long.

Anton Vaas, Managing Director of Aktion Hope, is looking forward to the opening: “We are very excited to see how the innovative concept with a mixture of educational offerings and second-hand store will be received and are very pleased that it is now starting after a few weeks of preparation !”

With umoja, the textile and lifestyle brand of the Bundesliga club TSG Hoffenheim, the Future Fashion Store x SECONTIQUE also presents a purely African label. The cotton for the textiles is sustainably produced in Africa, the umoja collection is one hundred percent made in Uganda. “The Future Fashion Store x SECONTIQUE is a very special meeting place where many different partners come together,” says Philipp Keil, Managing Director of the Baden-Württemberg Development Cooperation Foundation (SEZ). “We make sustainability and global responsibility directly tangible in the store, so we are breaking new ground.”

There will also be everyday Corona masks on opening day. They were sewn by refugee women specifically for the Future Fashion Store x SECONTIQUE. By purchasing a solidarity shirt, visitors to the Future Fashion Store x SECONTIQUE can also support a textile project in Bangladesh.

The program highlights on July 4th, 2020

10:00 a.m.: Store opening
15:00 p.m. - 16:00 p.m.: Panel talk with

  • Hannah Kussel, Head of Marketing Gerber, IPH Centermanagement GmbH
  • Beatrace Angut Oola, APYA Productions Consulting agency for contemporary African fashion
  • Anton Vaas, Managing Director of Aktion Hope Rottenburg-Stuttgart eV
  • Diana Scholl, Stuttgart blogger

16:00 p.m. - 20:00 p.m.: Ottencrew live act

Background to the Future Fashion Store and the partners

Future Fashion Store x SECONTIQUE in the Gerber in Stuttgart is a joint project of the Baden-Württemberg Development Cooperation Foundation (SEZ) and the Aktion Hope of the Diocese of Rottenburg-Stuttgart. The Baden-Württemberg Development Cooperation Foundation (SEZ) wants to sensitize the population of Baden-Württemberg for globally responsible action and show how everyone can do something for a fairer world. The main topics are fair trade, partnerships between people in Baden-Württemberg and people in the countries of the global south, global learning and responsible corporate management (CSR). The Action Hope has been supporting partnership projects and educational projects all over the world with financial aid for more than 50 years. To finance its work, it collects used textiles and markets them wholesale according to the criteria set by the FairWertung umbrella organization and in retail stores under the SECONTIQUE label.

This press release will also be sent out at the same time and worded by Aktion Hope. Therefore, double shipments may occur. We ask you to excuse this.

Press contact at the SEZ

Beate Wörner
Tel. 0711 / 2 10 29-40
woerner@sez.de
Development Cooperation Foundation
Baden-Württemberg (SEZ)
Werastrasse 24
70182 Stuttgart
info@sez.de
www.sez.de

Press contact at Aktion Hope

Jochen Mack
Phone: 0160 / 966 898 56
jmack@aktion-hoffnung.org
Action Hope
Jahn road 30
70597 Stuttgart
info@aktion-hoffnung.org
www.aktion-hoffnung.org

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