Future Fashion – from outsider to mainstream

Future Fashion will also be at the Fair Trade trade fair from 25th to 28th this year. April will once again be strongly represented at the Stuttgart State Fair. Since 2017, the Fair Trade trade fair has taken up the topic of sustainable fashion with its own special exhibition area.

Participatory activities, fashion shows with fair clothing, exhibitors, fashion designers – a diverse range of offerings awaits visitors. At Future Fashion Newcomer, fashion start-ups present themselves with cool and sustainable designs and ideas over four days.

The event “Fashion Revolution. Opportunities and challenges in textile production.” The Indian seamstress Sharmilaben Kamli reports on her work at Purecotz and the changes in textile companies in recent years. Sethu Lakshmy Chakkenchath gives insights into the producer network NAPP and explains how their work is carried out within the framework of the textile standard, what potential it has and what challenges there are. Rapha Breyer from TransFair eV explains the Fairtrade system in the textile sector and makes a connection to trade in Germany.

Marijke Mulder from FEMNET provides a deeper insight into the workwear industry. She presents the results of a new study on working conditions in the workwear industry. The event will be rounded off by Deniz Köksal with his investigative findings from Vietnam and Indonesia on the topic of “Social Sustainability in the Apparel Supply Chain”.

Entrepreneur Waithera Gaitho from Kenya reports on “Fashion made in Africa”. The startup scene in Africa is flourishing, and African fashion labels are increasingly in demand in international markets. There is enormous potential, especially in the fair fashion sector.

The entire supporting program of Future Fashion at the Fair Trade trade fair can be found at https://www.futurefashion.de/m…

Background to Future Fashion

Future Fashion is the new movement for sustainable textiles and conscious consumer behavior in Baden-Württemberg. It was initiated by the Baden-Württemberg Development Cooperation Foundation (SEZ). Slow fashion is increasingly conquering the mainstream, and numerous eco and fair fashion labels are gaining a steadily growing following.

Future Fashion carries out various campaigns and provides information about the topic of sustainable fashion through events. For example, in collaboration with the youth initiative of the Baden-Württemberg sustainability strategy, Future Fashion organized more than 2018 Future Fashion city tours and clothing swap parties in Stuttgart in 20. The SEZ organized 13 workshops on future fashion for schools and youth groups, and the pilot project “Future Fashion@school” started in September 2018 with ten participating schools in the Ludwigsburg and Heilbronn districts.

Background to the SEZ

The Baden-Württemberg Development Cooperation Foundation wants to sensitize the population of Baden-Württemberg for globally responsible action and show how everyone can do something for a fairer world. The foundation promotes and networks private, municipal and regional initiatives to improve and deepen development cooperation with the countries of the Global South. In doing so, it strengthens the awareness of citizens in Baden-Württemberg of the need for development cooperation.

You can find more information about the SEZ at https://sez.de/

Press contact: Beate Wörner, SEZ, Tel.: 0711 / 2 10 29-40, Email: woerner@sez.de

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