TikTok, Instagram and climate justice!

Our speaker and social media expert Louisa Schneider at the Mindchangers Workshop

The second Mindchangers Capacity Building took place on March 16, 2023 with climate influencer and content creator Louisa Schneider as speaker and local social media expert.

Today, young people are more committed than ever to global justice and the issues of migration and climate justice. They usually get their first information via digital media, especially social media channels such as TikTok and Instagram. Unlike traditional media, on social media the formats, algorithms and current trends are crucial for the reach and success of the content.

With over 34.000 followers and her experience as a multimedia reporter, journalist, presenter and content creator, our speaker Louisa Schneider is an absolute expert for content on the topic of climate and climate change on social media.

NGOs and initiatives in BW learned first-hand what influence algorithms and trends have in reaching a broad audience with their content on social media channels such as TikTok and Instagram. The participants learned how to run a successful social media campaign and achieve more reach using the right content format and other tricks.

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